Our December 2023 survey of 1,391 US consumers reveals how they’re using digital channels for healthcare research and discovery and how online-acquired information—and misinformation—influences patient action.

Key Question: How is information acquired online affecting consumers’ healthcare decisions?

Key Stat: More than half (54%) of US consumers have self-diagnosed a medical condition based on information obtained online. Search engines and medical information websites are most commonly used to arrive at those self-diagnoses.