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Our Methodology
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Learn More →3 Industries Waiting in Commerce Media’s Wings
How Nonretail Verticals Are Positioned to Extend Commerce Media’s Footprint
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Table of Contents
Executive Summary
Ad spending on emerging verticals in commerce media will surpass $5 billion by 2027
3 industries that could fuel commerce media’s next wave
The structural challenges facing new CMNs
Recommendations for commerce media networks
EMARKETER Interviews
Sources
Media Gallery
About This Report
The next wave of commerce media growth will come from verticals in which first-party data, digital touchpoints, and consumer engagement converge—even as executional risks threaten to slow progress.
Table of Contents
Executive Summary
Ad spending on emerging verticals in commerce media will surpass $5 billion by 2027
3 industries that could fuel commerce media’s next wave
The structural challenges facing new CMNs
Recommendations for commerce media networks
EMARKETER Interviews
Sources
Media Gallery
As commerce media expands beyond retail, early signals are pointing to the verticals most likely to follow. Key indicators will shape how brands and platforms navigate the next phase of growth.
Key Question: Which yet-to-launch nonretail verticals have the most promise in commerce media?
Key Stat: By 2027, spending on “other” nonretail commerce media will surpass $5 billion.
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authors
Sarah Marzano
Contributors
- Suzy Davidkhanian
- VP, Content
- Madan Kumar
- Copy Editor
- Wendy Malloy
- Director, Reports Editor
- Amy Rotondo
- Director, US Research
- Matt Torpey
- Senior Chart Editor
- Max Willens
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