Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens emerging brands
For SMBs, the killer app for LLMs is speed
Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
Trust in TikTok's growth and algorithm sways after US transition
About
A Marketer’s Guide to AI Agents 2025
Decision-Making Autonomous Agents Are Reshaping the Marketplace
AI agents are taking marketing beyond automation with intelligent decision-making capabilities. Brands are using these technologies to handle otherwise painstaking tasks, deliver personalized experiences at scale, and prepare for an AI-mediated marketplace that will transform consumer behavior.
Key Question: How can marketers approach AI agent implementation to enhance operational efficiency and prepare for an AI-mediated marketplace?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: Almost three-fourths (74%) of US C-level executives expect AI agents to play a role in their businesses in 2025, exceeding the global average of 67%.
authors
Jacob Bourne
Contributors
- Ross Benes
- Senior Analyst
- Vladimir de Leon
- Chart Editor
- Eleni Digalaki
- Donte Gibson
- Senior Charts Editor
- Chris Keating
- Madan Kumar
- Copy Editor
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com