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About
The Ad Agency Ecosystem 2024
Agencies and Brand Clients Jostle for Advantage Amid Tech Disruption and Changing Business Practices
The ad agency ecosystem is vast, complex, and ever-changing. It now faces new threats and opportunities as marketers use AI to accelerate creativity and improve targeting and personalization.
Key Question: Who are the key players in the agency space, and how can brands leverage the agencies’ evolving offerings?
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Key Stat: In August 2024, US ad agencies employed 238,400 people—up 5,100 YoY, according to US Bureau of Labor Statistics data cited by Ad Age. September 2024 agency data is not yet available, but total employment in the advertising, PR, and related industries made a sizable gain that month.
authors
Paul Verna
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