Affiliate Marketing 2025

As AI Disruption Looms, Affiliate Looks to Muscle Into a More Prominent Role

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About This Report
Affiliate marketing publishers benefited from jittery consumers buying to get ahead of tariff-induced price increases. But consumers’ increasing reliance on genAI for shopping help has alarmed affiliate publishers and advertisers.
Table of Contents

Affiliate marketing ad spend will continue to grow as long as retail ecommerce activity keeps increasing. But the rise of ChatGPT and other AI chatbots is about to thrust affiliate marketing into a position of prominence that its proponents have craved for decades.

Key Question: How is affiliate marketing adapting to the changes wrought by genAI?

Key Stat: Affiliate marketing will drive more than $210 billion in US ecommerce sales this year.

Clients can find the full version of this chart later in this report.

authors

Max Willens

Contributors

Rahul Chadha
Director, Report Editing
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Yoram Wurmser
Principal Analyst
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