Key stat: Over half (56%) of US luxury consumers plan to maintain or increase their spending in the next three months as of July 2025, a sharp rebound from April's low of 47%, according to a September 2025 report from Saks.

Beyond the chart:

• In April, only 28% of US luxury consumers felt optimistic about the economy, per April data from Saks.
• Some 18.8% of US adults have purchased luxury goods online, according to November 2024 data from ESW and EMARKETER.

Use this chart: Marketers in the luxury space should capitalize on renewed consumer confidence heading into the holiday season by highlighting exclusivity, personalization, and high-touch service. Consider ramping up campaigns targeting Gen Z and millennial luxury buyers who are leading the recovery.

Related EMARKETER reports:

• US Luxury Consumers and Their Path to Purchase (EMARKETER subscription required)
• Beauty Ecommerce 2025 (EMARKETER subscription required)

Methodology: Data is from the July 2025 Saks report titled "Saks Global Luxury Pulse." 995 US luxury consumers ages 18+ were surveyed online during July 17-21, 2025. The quarterly survey tracks consumer attitudes toward luxury shopping, spending, and economic sentiment.