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Airline and Hotel Co-Brand Credit Cards
How Issuers Can Stand Out in a Crowded Field
In 2025, airline and hotel co-brand credit cards are coming off a weaker year of travel and facing tougher competition from general travel cards. Issuers need to work with brands to develop programs that offer broader rewards without diluting their partners’ brand value.
Key Question: How should airline and hotel co-brands adapt to changing market dynamics to win customers in 2025?
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Key Stat: Airline and hotel co-brand cards can be lucrative for issuers. In 2023, Delta SkyMiles cards alone made up 10% of worldwide network volume for American Express.
authors
Tyler Van Dyke
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