The AI tool, currently in beta for select customers, gives smartphone app users a deep dive on artists’ backgrounds and inspirations. Users can then create custom playlists based on Explore results.

The new feature adds to Amazon Music’s 1-year-old Maestro AI, which can create playlists based on mood, genre, artist, and more. Spotify only recently added that option to its AI DJ.

Why it matters: Amazon has a lot of catching up to do in the music streaming market.

Just 8% of digital audio listeners use Amazon Music most often, per SiriusXM Media, trailing Spotify (34%), YouTube Music (21%), Apple Music (13%), and Pandora (13%).
Listeners across age groups spend an average of 49.7 hours per month on Spotify, compared with 0.8 hours a month on Amazon Music, per Comscore.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Shoppers hate paying for return shipping more than any other part of the process

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Meta faces critical questions as AI spending and regulatory scrutiny intensify

J&J launches direct-to-consumer prescription drug site with lower cash prices

The health and fitness fitness industry’s future is subscription-first, not hardware-led

Scam exposure on social platforms threatens emerging brands

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

For SMBs, the killer app for LLMs is speed

Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers

About

Amazon Music incorporates AI into search

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries