The news: Amazon plans to launch “Buy It Now,” a “Shark Tank”-style show in which entrepreneurs pitch products to a studio audience alongside judges who include the retailer’s executives and celebrities such as Goop founder Gwyneth Paltrow and designer Christian Siriano, per The Wall Street Journal.

The retailer will feature finalists’ products in a new Amazon “Buy It Now” online store, and the winner of each episode will earn $20,000.
Amazon will help winners describe their products to garner attention on the “Buy It Now” store.

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Amazon’s new Shark Tank-like show melds content and commerce

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