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EMARKETER

Apple’s ad business misses the mark in its Q4

Article by Daniel Konstantinovic  |  Nov 1, 2024
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Apple’s ad business misses the mark in its Q4
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Media & Entertainment
Video-on-Demand (VOD)
Digital Ad Spending
United States

The news: Apple announced fiscal Q4 earnings that saw its income take a hit following a hefty European tax charge. Several categories including Services, which includes the company’s advertising business and Apple TV+, fell below investor expectations.

By the numbers:

  • Revenues: $94.93 billion, up 6% YoY and above estimates of $94.58 billion.
  • Services: $24.97 billion, up 11% YoY but below estimates of $25.28 billion.

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