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Apple is expanding its iOS ad business through Apple News

Article by Daniel Konstantinovic  |  Nov 20, 2024
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Apple is expanding its iOS ad business through Apple News
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Topics
Mobile Apps
Digital Advertising
Programmatic Advertising
United States

The news: Apple will begin selling its own ad inventory on Apple News, bringing the assets under its own umbrella, per Axios reporting.

  • Several new ad formats including in-feed ads, banners, sponsored content, carousel ads, and in-article ads will debut on Apple News as part of the effort.
  • Inventory not sold by Apple will be handled by third parties—the company announced a programmatic partnership with Taboola this summer.

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