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About
Asia-Pacific Ad Spending 2025
The Region Faces a Temporary Hit From the Tariff Storm
From China’s headwinds to India’s digital boom, Asia-Pacific’s ad market will show resilience, with growth forecast to recover slightly in 2026. This report highlights the trends shaping growth and the strategies marketers must adopt in 2025 and beyond.
Key Question: Where is ad spending growth increasing, where is it slowing, and what is driving or constraining growth?
Key Stat: Total media ad spending growth in Asia-Pacific will decline from 7.5% in 2024 to 5.9% in 2025, followed by a rebound to 6.2% in 2026.
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Clients can find the full version of this chart later in the report.
authors
Man-Chung Cheung
Contributors
- Ethan Cramer-Flood
- Nicolas Crespo
- Brian Lau
- Senior Forecasting Analyst
- Heather Sprung
- Senior Editor
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Yoram Wurmser
- Principal Analyst
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