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About
Asia-Pacific Social Network Users 2025
Meta Leads, Douyin Matures, Regulation in Australia, and Southeast Asia Fuels TikTok
Asia-Pacific already has a dominant share of social networking users worldwide. But the region will still lead in net user gain over the next few years due to growth in India, Indonesia, and the Philippines. Among platforms, Meta’s Facebook and Instagram are ranked first and second in users, but the latter is quickly closing the gap. (Please note that our social media forecast excludes messaging apps like WeChat, Facebook Messenger, and KakaoTalk.)
Key Question: How fast will some of the biggest social networking platforms grow in Asia-Pacific, and what will drive growth?
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Key Stat: In Asia-Pacific—excluding China—Meta-owned Facebook (1.04 billion users) and Instagram (764.6 million users) will be the most dominant platforms through our forecast period.
This report can help you develop media strategy and allocate budget for campaigns (brands, agencies).
authors
Man-Chung Cheung
Contributors
- Rahul Chadha
- Director, Report Editing
- Nicolas Crespo
- Vladimir de Leon
- Chart Editor
- Penelope Lin
- Director, Data Visualization
- Emman Velasco
- Chart Editor
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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