Automotive Connectivity and Mobility Tech 2026

Connected Cars, EVs, and Ride-Sharing Platforms Expand Consumer Digital Touchpoints

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About This Report
The automotive dashboard is evolving into a media hub. By 2029, 203 million connected car drivers will give advertisers access to captive audiences through AI commerce, in-vehicle ads, charging sessions, and rideshare integrations.
Table of Contents

Connected cars are becoming media platforms. With 203.0 million US drivers behind connected wheels by 2029, AI integrations and charging infrastructure will unlock new dashboard-based opportunities for advertising, commerce, and engagement.

Key Question: How can marketers leverage emerging AI integrations, charging infrastructure, and rideshare platforms to reach captive audiences?

Key Stat: Connected cars gained 9.1 million drivers between 2024 and 2025, but growth will begin decelerating in 2026.

authors

Jacob Bourne

Contributors

Sky Canaves
Principal Analyst
Erika Huber
Director, Report Editing
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Johann Valderrama
Chart Editor
Jherr Daven Velasco
Researcher
Yoram Wurmser
Principal Analyst
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