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Learn More →B2B Digital Ad Spend Forecast 2023
Slow Growth Overall With Shifts Toward Social
Table of Contents
Executive Summary
B2B digital ad spend growth will slow while social, display, and mobile gain ground.
How is the B2B digital advertising landscape changing?
Social and video draw dollars—and attention.
B2B buyers favor display ads viewed on mobile.
Key B2B industries will see slower growth.
How to optimize B2B advertising strategies
Insider Intelligence Interviews
Media Gallery
About This Report
B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.
Table of Contents
Executive Summary
B2B digital ad spend growth will slow while social, display, and mobile gain ground.
How is the B2B digital advertising landscape changing?
Social and video draw dollars—and attention.
B2B buyers favor display ads viewed on mobile.
Key B2B industries will see slower growth.
How to optimize B2B advertising strategies
Insider Intelligence Interviews
Media Gallery
The US B2B digital ad spend market is undergoing a transformation led by digitally savvy younger generations. Spending has shifted due to the popularity of social media, the changing B2B search ad landscape, and the importance of mobile.
Key Question: What factors are affecting growth trends in US B2B digital advertising in 2023?
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KEY STAT: After a period of rapid growth during the pandemic, B2B digital ad spending growth will slow considerably to just 8.1% YoY in 2023.
authors
Kelsey Voss
Contributors
- Brian Lau
- Forecasting Analyst
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
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