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Learn More →B2B Digital Ad Spend Forecast 2025
Video and Display Lead Growth as Search Loses Share
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Table of Contents
Executive Summary
B2B ad spending is expanding, but growth is slowing
Recommendations
Sources
Media Gallery
About This Report
B2B digital ad spending is rising as marketers lean into formats that build visibility and engagement. Video and display are growing faster than search, reshaping strategies to reach decision-makers.
Table of Contents
Executive Summary
B2B ad spending is expanding, but growth is slowing
Recommendations
Sources
Media Gallery
This forecast tracks US B2B digital ad spending through 2027, revealing that momentum is slowing. Video and display are gaining share as search loses it, redirecting budget across formats.
Key Question: How can B2B marketers make better, more informed decisions?
Key Stat: US B2B digital ad spending growth will slow from 14.6% YoY in 2024 to 11.1% in 2027, when spend will reach $25.72 billion.
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authors
Kelsey Voss
Contributors
- Donte Gibson
- Senior Charts Editor
- Brian Lau
- Senior Forecasting Analyst
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
- Max Willens
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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