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Learn More →B2B Ecommerce Forecast 2026
Marketplace Momentum and Operations Gaps Reshape Growth
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Table of Contents
Executive Summary
B2B ecommerce sales continue to grow as digital purchasing becomes the norm
B2B buyers are shifting more of their purchasing to ecommerce
Marketplaces will drive ecommerce growth
Recommendations for brands and solution providers
Sources
Media Gallery
About This Report
US B2B ecommerce continues to expand as it becomes a default buying channel. But slower growth, operational gaps, and marketplace momentum are reshaping where value is created and how sellers compete.
Table of Contents
Executive Summary
B2B ecommerce sales continue to grow as digital purchasing becomes the norm
B2B buyers are shifting more of their purchasing to ecommerce
Marketplaces will drive ecommerce growth
Recommendations for brands and solution providers
Sources
Media Gallery
This report examines US B2B ecommerce growth as digital buying becomes routine. Sales keep rising, but growth is slowing. Operational constraints and marketplace-led expansion are forcing sellers to rethink data, workflows, and channel strategy.
Key Question: What forces will determine the pace and composition of US B2B ecommerce growth through the forecast period?
Key Stat: US B2B ecommerce site sales will rise steadily through the forecast period, surpassing $3.100 trillion by 2029.
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authors
Kelsey Voss
Contributors
- Eleni Digalaki
- Nikolai Dineros
- Delfina Huergo Bensadon
- Penelope Lin
- Director, Data Visualization
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
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