Key Stat: 45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026, according to an August 2025 report from Content Marketing Institute.

Beyond the Chart:

• AI adoption is already widespread among B2B marketers. In fact, 95% are using AI-powered tools in some capacity, according to Content Marketing Institute, though most applications remain experimental, like generating marketing copy (used by 89%) and creative assets such as images and video (53%).
• Meanwhile, AI is reshaping how buyers discover vendors. 80% of global B2B tech industry buyers use generative AI as much as traditional search when researching vendors, with 47% using it specifically for market research and discovery, according to Responsive.

Use this Chart:

Drop this in your 2026 planning deck to benchmark your AI investment against industry priorities. Show leadership that nearly half of B2B marketers are choosing AI tools as a top-three focus—12 points ahead of the next priority.

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