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About
B2B Social Media 2025
Moving Beyond Awareness to Real Business Impact
This report examines how B2B brands are using video, creators, and AI to make social media a core part of marketing strategy. It outlines the latest trends and considerations for reaching B2B decision-makers across platforms.
Key Question: How are B2B marketers transforming social media into a key channel for business growth?
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Key Stat: In 2025, 60% of B2B marketers plan to increase investments in both social media advertising and AI tools.
This report can help you: develop media strategy and allocate budget for campaigns (brands and agencies)
authors
Kelsey Voss
Contributors
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Donte Gibson
- Senior Charts Editor
- Minda Smiley
- Heather Sprung
- Senior Editor
- Tracy Tang
- Senior Researcher
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
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