The strategy: We’ve covered the most common marketing mistakes made by financial institutions (FIs), but one weakness FIs often overlook is their internal communication.

Why it’s important: Clear communication about the value of an FI’s products, services, and brand must start internally—from management to customer support staff. According to CUInsight, that’s because:

• When staff are well-informed, they can be stronger advocates for the FI, enhancing customer experiences and overall reputation.