Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter. From ad dollar spend to influencers and connected TV, we deliver daily insights on media, marketing, and advertising. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner.
Which of the following platforms has the highest share of creators who use AI video tools weekly?
A) Facebook B) Linkedin C) Instagram D) TikTok
The majority (58%) of creators on Linkedin report using AI tools weekly, compared to only 30% of creators on TikTok, per Adobe Express data.
Which of the following channels accounts for more than half of fast food and fast casual restaurant ad spend?
A) CTV B) Influencer marketing C) Linear TV D) Paid social
More than half (52%) of ad spend for fast food and fast casual restaurants went to linear TV and OTT between Q2 2025 and Q1 2026, according to a SensorTower report.
Which of the following actors is the new face of Revlon’s Super Lustrous lipstick?
A) Teyana Taylor B) Amy Adams C) Susan Sarandon D) Ruby Rose
The partnership between Revlon and Teyana Taylor reflects “the brand's ongoing commitment to celebrating women who lead with substance just as much as style,” said Revlon’s SVP of Mass Marketing Erika Woods in a press release.
True or false? Half of US employees are learning AI skills outside of work.
True. 50% of US workers say they are learning to use AI independently, according to a University of Phoenix Career Institute study.
Zillow has signed on as a brand partner for which upcoming movie?
A) "The Devil Wears Prada 2" B) "Dune: Part Three" C) "Supergirl" D) "Toy Story 5"
In Zillow’s latest campaign, staffers from "The Devil Wears Prada 2's" Runway are scrambling to find a new apartment for their boss, the infamous Miranda Priestly, after tells them she is “sick of the skyline.”
Which of the following are Gen Alpha most likely to cite as the best source for TV and movie recommendations?
A) Streaming and cable service interfaces/program guides B) Web- and app-based chatbots C) Internet search engine results
Nearly half (49%) of Gen Alpha say web/app-based chatbots are the best source for TV and movie recommendations, outpacing streaming and cable interfaces/program guides (41%) and internet search engine results (11%), found data from Nielsen.
What percentage of senior marketing and finance leaders are very confident explaining AI-driven ROI to their board?
A) 21% B) 31% C) 41% D) 51%
Over half of senior leaders are very confident explaining AI-driven ROI to their board, according to recent data from Haus.
IHOP has filed a trademark for which acronym?
A) IHOP B) BEC C) BLTAF D) PB&J
IHOP is celebrating its value menu by filing a trademark for BLTAF, which stands for a bacon, lettuce, tomato sandwich, otherwise known as a BLT, and fries.
Which age group is most likely to believe brands try too hard to look cool on social media?
A) 18 to 29 B) 30 to 44 C) 45 to 54 D) 55+
Some 83% of consumers ages 55+ believe brands try too hard to look cool on social media, higher than those ages 45 to 54 (74%), 30 to 44 (71%) and ages 18 to 29 (65%), according to CivicScience.
Which two sports are expected to drive the most revenue for women’s sports in 2026, according to Deloitte Global?
A) Soccer B) Basketball C) Tennis D) Gymnastics
Soccer and basketball are each expected to drive 35% of revenue in women’s sports, which Deloitte Global forecasts to reach $3 billion globally this year.
Domino’s is teaming up with which watchmaker to launch “Slice Sauce,” featured in upscale black and gold packaging?
A) Swatch B) Casio C) Bulova D) Shinola
Domino’s is collaborating with Shinola on co-branded luxury goods available at a discounted price to Domino’s customers as part of the promotion.
What was the most downloaded mobile game globally in March, according to Sensor Tower?
A) Pizza Ready! B) Block Blast! C) Roblox D) Finger Broke!
Block Blast! maintained its top position from the previous period as most downloaded mobile game, per Sensor Tower. It has 800 million lifetime downloads.
What percentage of US consumers say they are seriously considering purchasing an electric vehicle, according to Pew Research Center?
A) 12% B) 32% C) 52% D) 72%
32% of US consumers said they’re seriously considering an electric vehicle as their next vehicle purchase, according to Pew’s March survey.
Global streaming subscription revenue surpassed $150 billion in 2025, according to Ampere Analysis. How high will it be by 2030?
A) $182 billion B) $192 billion C) $202 billion D) $212 billion
Global streaming subscription revenues are projected to reach $202 billion by 2030, per Ampere Analysis.
True or false? The majority of creators use AI video tools weekly.
False. While 71% have used AI video generation and editing tools, only 41% do so weekly, according to Adobe data.
Earned media accounts for what percentage of large language model (LLM) citations, according to a Muck Rack report?
A)18% B) 21% C) 23% D) 25%
Journalistic and earned media accounts for nearly 25% of citations generated by LLM, according to the report.
XBox is partnering with which of the following brands for its 25th anniversary?
A) Ginger Ale B) Fanta C) Mountain Dew D) Poppi
The special edition collection includes flavors from XBox franchises including “Call of Duty” and “Halo,” and features a special edition flavor, Fanta Crimson.
Where are consumers most likely to consume digital audio?
A) Work B) Home C) Car D) Gym
The majority of digital audio listening among adults over 18 happens at home, which includes podcasts (58%), ad-supported Spotify (62%) and ad-supported Pandora (63%), according to Edison Research.
Which of the following influencers just launched a line of skincare products?
A) Alix Earle B) Eli Rallo C) Drew Afualo D) Trisha Paytas
After years of chronicling her skincare routines on TikTok, influencer and former “Dancing with The Stars” contestant Alix Earle has launched Reale Actives, a line designed for acne-prone skin.
Among consumers who use AI for shopping, what share of their shopping experiences have involved AI in the past six months?
A) 12% B) 22% C) 32% D) 42%
AI users say the technology was part of 42.0% of their shopping experiences, on average, in the past six months, according to a March 2026 survey from EMARKETER and Publicis Commerce.
What percentage of US consumers would prefer brands that don’t use genAI?
A) 20% B) 30% C) 40% D) 50%
Half of US consumers would prefer to give their business to brands that don’t use genAI, according to a survey from Gartner.
Which of the following podcast categories had the highest proportion of new listeners in 2025?
A) Health and fitness B) Education C) Kids and family D) Music
Nearly half (45%) of kids and family podcast listeners started listening within the past year, followed by education (43%), health and fitness (41%), and music (41%), found data from Triton Digital cited by Net Influencer.MARCH 24, 2026
What’s the top content type social media users want from brands?
A) Community-focused content B) Educational posts C) High-production episodic content D) Behind-the-scenes content
Some 40% of social media users want educational posts from brands, according to Sprout Social. Over a quarter (27%) want community-focused content, 20% want high-production episodic content, and 19% want behind-the-scenes content.
True or false? The percentage of US adults who say they’ll follow the women’s NCAA tournament somewhat or very closely has risen from 2025 to 2026?
True. Some 37% of US adults will follow the women’s NCAA tournament somewhat or very closely, up from 28% in 2025, according to CivicScience.
What percentage of consumers say they’re open to AI tools completing online purchases, according to Omnisend?
A) 20% B) 40% C) 60% D) 80%
Some 80% of US shoppers said they’re now open to AI taking over final transactions, up from just 34% in 2025, according to a January 2026 Omnisend/Cint survey.
How many B2B buyers prefer a rep-free experience, according to a Gartner survey?
A) 25% B) 33% C) 67% D) 80%
Some 67% of B2B buyers prefer a rep-free experience, according to the September 2025 survey from Gartner.
You've read 0 of 2 free articles this month.
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
1-800-405-0844[email protected]