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Which beer brand has released a 10-minute documentary that chronicles the local effort to save an endangered pub in Kilteely, County Limerick, Ireland?
A) Guinness B) Stella Artois C) Newcastle D) Heineken
Heineken’s “The Pub that Refused to Die,” directed by award-winning Irish filmmaker Gar O’Rourke, tells the story of the 26 residents of Kilteely that came together to save their local pub.
What situation creates the most pressure for social media professionals?
A) Having to come up with new ideas all the time B) Last-minute requests or changes C) Being expected to reply or act immediately D) Being chronically online
Some 58% of social media professionals say having to come up with new content ideas all the time creates the most pressure for them, according to Metricool’s Well-Being in Social Media Professionals report. Nearly as many (54%) say they’re pressured by being chronically online, while 48% cite last-minute requests or changes and another 48% cite being expected to reply or act immediately.
By how much are connected TV (CTV) advertisers planning to increase their CTV spending this year?
A) 7% B) 17% C) 27% D) 37%
CTV advertisers plan to increase their CTV ad spend by 17% this year, according to a survey from Advertiser Perceptions and Tenga’s Premion.
What percentage of US adults under 25 pay for at least one publisher subscription?
A) 43% B) 53% C) 63% D) 73%
Nearly two-thirds of US adults under 25 pay for at least one publisher subscription, found CivicScience.
True or false? Over half of consumers use TikTok as a search engine.
False, but it’s close. Some 49% of consumers use TikTok as a search engine, according to data from Adobe Express.
Which mobile game genre drove the most revenue globally in 2025, according to Sensor Tower?
A) Strategy B) Puzzle C) Casino D) Sports
Strategy led mobile games in 2025 with $20.2 billion in in-app purchases.
What percentage of marketers say they have AI tools “fully embedded” in their workflow, according to Supermetrics global survey?
A) 6% B) 16% C) 26% D) 36%
Six percent of marketers say they have fully implemented AI in their workflow, according to a Supermetrics survey taken between October and December 2025.
What percentage of US teens use AI chatbots for “all or most” of their schoolwork, according to Pew Research Center?
A) 5% B) 10% C) 30% D) 50%
Ten percent of US teens ages 13-17 say they use AI chatbots for “all or most” of their schoolwork, according to a September and October 2025 survey.
What is the top AI and agent use case among marketers?
A) Personalizing content B) Predicting campaign performance/ROI C) Generating visuals D) Generating copy
Content personalization is the top use case for AI and AI agents, followed by predicting campaign performance, generating visuals, and generating copy, per Salesforce’s State of Marketing report.
Mentions of "writing" in marketing job listings fell by 28% since 2023, while “content creation” has increased by how much?
A) 103$% B) 105% C) 209% D) 215%
Mentions of "writing" in marketing job listings fell by 28% since 2023, while “content creation” increased by 209%, according to Semrush.
True or false? The majority of creators typically find brand deals by receiving direct brand outreach.
False. 30.2% typically find brand deals by pitching themselves to potential partners, and 27% by receiving direct outreach, according to an Influencer Marketing Factory report.
What is the top performing tone in creative advertising?
A) Humor B) Enthusiasm C) Respect D) Nostalgia
Audiences are most drawn to creative that utilizes humor (47%), followed by nostalgia (26%), according to a Vistar Media report.
What percentage of Gen Z uses AI daily?
A) 29% B) 36% C) 37% D) 42%
Some 36% of Gen Z uses AI every day, and 32% of Gen Z adults say they use AI tools for professional tasks, according to an Epsilon report.
After feeling bombarded by marketing messages, 55% of consumers have taken which of the following actions?
A) Unsubscribed B) Switched brands C) Returned products D) Consulted a chatbot
Some 55% of consumers switched brands multiple times due to marketing bombardment, according to an Optimove report.
What is the primary concern among marketing professionals when it comes to their media and marketing initiatives?
A) Complexity of cross-channel measurement and optimization B) Balancing AI adoption with brand safety, accuracy and creative control C) Fragmentation across platforms and publishers D) Managing AI-driven automation without losing human oversight or quality
Some 56% of marketing professionals say fragmentation is their largest area of concern, found Mediaocean’s 2026 Advertising Outlook Report. Complexity of cross-channel measurement and optimization comes next at 49%, followed by balancing AI adoption with brand safety, accuracy and creative control (43%) and managing AI-driven automation without losing human oversight or quality (42%).
What stage of automation are marketers most commonly at with their email and SMS marketing?
A) Not at all B) Very little C) Partially D) Mostly E) Fully
Almost half (47%) say their email and SMS marketing is mostly automated, while 24% say they’re partially automated, 6% say they’re automated very little and 1% report no automation at all, according to a recent report from Intuit Mailchimp. Only 21% say they are fully automated across email and SMS marketing.
What percentage of US marketers encounter AI errors several times per week?
A) 25.9% B) 38.5% C) 47.1% D) 50.4%
Nearly half (47.1%) of US marketers encounter AI errors several times a week, according to a recent NP Digital report.
Which demographic is most likely to discover new TV shows via social media?
A) Gen Z B) Millennials C) Gen X D) Baby boomer
Some 71% of Gen Z adults who watch more than an hour of TV across Amazon Prime Video, Apple TV+, Hulu, Netflix, and/or Peacock discover new TV shows via social media, compared with 53% of millennials, 38% of Gen Xers, and 32% of baby boomers, according to YouGov.
What’s the top reason US adults will watch the Olympics this year?
A) To support their country B) To see specific sport(s) C) They’re a fan of sports in general D) For the spectacle of a big event
Over one in four (42%) of US adults will watch the Winter Olympics to see a specific sport or sports, per CivicScience data. Nearly a third (32%) will tune in to support their country or because they are a fan of sports in general (32%), while 30% will watch for the spectacle.
Which telecommunications company just launched the kid-friendly amiGO Jr. Phone, a “simple and safe smartphone designed to keep parents connected and kids protected?”
A) T-Mobile B) AT&T C) Verizon D) Lumen
AT&T. The company claims to be the first and only carrier to launch a smartphone made for kids. The amiGO Jr. Phone launches February 6.
What percentage of marketers say AI tools enhance creativity, according to Funnel?
A) 34% B) 54% C) 74% D) 94%
Fifty-four percent of marketers said they found AI tools enhance creativity, according to the survey concluding in September 2025.
FEBRUARY 4, 2026
What percentage of US internet users check multiple search engines or other sources to verify results as part of their regular search method, according to Raptive?
A) 24.6% B) 36.2% C) 48.6% D) 60.4%
Some 48.6% of users consider search a “two-step process” according to a recent Raptive survey.
Approximately how much did the average creator earn annually last year, according to CreatorIQ?
A) $14,000 B) $24,000 C) $44,000 D) $94,000
The average creator earned $44,293 over the past year, according to CreatorIQ’s data.
What percentage of US professionals are using AI tools daily, according to a recent Workday and Hanover Research survey?
A) 26% B) 46% C) 66% D) 86%
Forty-six percent of US workers use AI daily, according to the November Workday/Hanover Research survey. And 87% say they use AI multiple times per week.
Which of the following platforms saw a slight downtick in podcast listeners between 2024 and 2025?
A) Spotify B) YouTube C) Apple Podcasts
Consumers who most often use YouTube or Apple for podcasts either increased slightly or stayed the same while Spotify decreased from 20% to 18%, according to Sounds Profitable data.
Nearly one-third of Gen Z uses AI for which of the following reasons?
A) Friendship B) Romantic relationship C) Personal life advice D) Language learning
Some 32% of Gen Z uses AI chatbots for “advice about relationships or life decisions,” according to Harvard Business Review.
Employees in which of the following work environments report the lowest share of uninterrupted work?
A) In-person B) Remote C) Hybrid
Hybrid teams report the least amount of focus time, spending just 31% of their working hours in deep focus, according to a Hubstaff report.
What is the top habit that Gen Z tried to quit in 2025?
A) Vaping B) Social media C) Online shopping D) Alcohol
More than half (52%) or Gen Z tried to get off social media in 2025, compared to 33% of Americans overall, according to a Check My Insurance survey.
Consumers report they are LEAST likely to make a purchase after seeing an ad on which of the following platforms?
A) Twitter B) Pinterest C) Snapchat D) Reddit
Only 16% of consumers report making a purchase after seeing a Reddit ad, according to a DISQO report.
Since 2016, has the percentage of global consumers in their 30s who say it’s important to cultivate a personal brand online and manage others’ perceptions gone up or down?
A) Up B) Down
Some 46% of global consumers in their 30s say it’s important to cultivate an online brand and manage others’ perceptions, up from 37% in 2015, according to Euromonitor International.
What percentage of Gen Z paid video subscribers have cut the cord on their cable/satellite TV and moved to streaming-only services?
A) 67% B) 77% C) 87% D) 97%
Over two-thirds of Gen Z video subscribers have cut the cord, according to CivicScience.
Dos Equis is bringing back its “The Most Interesting Man in the World” campaign for the first time since 2016. Which of the following is not one of the things he’s been up to in the last decade?
A) Wiping down windows B) Ironing socks C) Watering his garden D) Reading a book
After a decade lost to amnesia, The Most Interesting Man in the World has spent his days doing little more than household chores. But when he discovers a forgotten Dos Equis in the back of a refrigerator, his memories flood back and he’s soon hitching a helicopter ride for his next adventure.
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