Big Tech Antitrust 2024

Enforcement Will Reach a Fever Pitch This Election Year

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About This Report
Big Tech has a big problem: The regulatory tide has turned against it. Digital advertising giants face several major lawsuits, and competition authorities are working to launch more before a possible change in leadership following US elections.
Table of Contents

For over a decade, Big Tech flourished with minimal intervention from antitrust regulators. Now, regulators are using every enforcement tool they have to revitalize competition in the markets where Big Tech plays—including digital advertising.

Key Question: How will antitrust legislation, regulation, and enforcement reshape the digital landscape in 2024 and beyond?

Key Stat: In the 2020s, the average annual deal volumes of both Google-owner Alphabet and Meta have been fractions of their 2010s averages—about one-third and two-thirds, respectively—amid heightened regulatory scrutiny.

authors

Evelyn Mitchell-Wolf

Contributors

Tracy Tang
Senior Researcher
Max Willens
Senior Analyst
Yoram Wurmser
Principal Analyst
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