For over a decade, Big Tech flourished with minimal intervention from antitrust regulators. Now, regulators are using every enforcement tool they have to revitalize competition in the markets where Big Tech plays—including digital advertising.
Key Question: How will antitrust legislation, regulation, and enforcement reshape the digital landscape in 2024 and beyond?
Key Stat: In the 2020s, the average annual deal volumes of both Google-owner Alphabet and Meta have been fractions of their 2010s averages—about one-third and two-thirds, respectively—amid heightened regulatory scrutiny.
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