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About
Black Consumers’ Digital Habits 2024
Digital Video and Social Media Shape the Cohort’s Outsize Impact
Abundant media consumption, receptiveness to advertising, and dynamic social media activity are key traits among Black digital consumers in the US. Tapping into these trends can help advertisers craft successful campaigns.
Key Question: What are the top digital activities and platforms among Black consumers in the US?
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Key Stat: While US Black adults watch TV at higher rates than the general population, preferences follow a similar pattern: In both cohorts, viewers ages 65 and older watch more live TV, and 50 and younger lean toward CTV.
authors
Paola Flores-Marquez
Contributors
- Suzy Davidkhanian
- VP, Content
- David Morris
- Jennifer Pearson
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