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Learn More →Canada Retail Media 2026
Strong Retail Ecommerce Sales Drive Double-Digit Growth
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Table of Contents
Executive Summary
Retail media growth will remain strong for the rest of the 2020s
Sources
Media Gallery
About This Report
Canada’s retail media market is accelerating as ecommerce demand fuels ad growth. Search still anchors performance. But display, video, and off-site formats are gaining, reshaping how advertisers balance scale with diversification.
Table of Contents
Executive Summary
Retail media growth will remain strong for the rest of the 2020s
Sources
Media Gallery
Canada’s retail media market is growing faster than digital advertising overall, fueled by ecommerce demand. Search-led performance drives scale today, but display, video, and off-site formats are gaining momentum.
Key Question: How does retail media factor into Canada’s digital advertising market?
Key Stat: Retail media advertising spending will reach C$3.8 billion ($2.7 billion) this year.
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Clients can find the full version of this chart later in the report.
authors
Paul Briggs
Contributors
- Diego Dell’Orco
- Sarah Marzano
- Principal Analyst, Retail Media
- Oscar Orozco
- Senior Director, Forecasting
- Amy Rotondo
- Director, US Research
- Heather Sprung
- Senior Editor
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
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