Social networks are a vital mass medium for advertisers. Reaching audiences on the top platforms is easier than ever with automated targeting, which claims a significant chunk of advertising budgets. Usage of the six social networks we forecast in Canada is climbing overall, but there are exceptions.

Key Question: What social media platforms attract the biggest audiences in Canada?

Key Stat: Meta’s combined audience of 37.3 million social media users ranks it well ahead of the other social platforms.