Canada Social Media 2025

More Social Networks Have Built Substantial Audiences Thanks to a Realignment Along Generational Lines

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About This Report
Social media usage in Canada continues to grow, but it’s spread across a wider range of networks. Meta’s Facebook and Instagram still lead, but TikTok, Snapchat, Pinterest, and X also command large audiences.
Table of Contents

EMARKETER’s updated forecasts for social network usage in Canada rank the top six platforms and outline what to expect through 2029.

This deck covers:

  • The number of social network users per platform
  • How the rankings have changed in the past few years
  • How Gen Z and millennials are forcing a realignment

This deck can help you: develop a media strategy and allocate budgets for campaigns (brands and agencies)

authors

Paul Briggs

Contributors

Nikolai Dineros
Jasmine Enberg
Vice President and Principal Analyst
Donte Gibson
Senior Charts Editor
Cindy Liu
Senior Forecasting Analyst
Emma Noyes
Graphic Designer, Data Visualization
Heather Sprung
Senior Editor
Paul Verna
VP, Content
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