The strategy: Gen Z’s appetite for the best digital and mobile experiences is obvious, but Forbes recently looked at some deeper tactics banks can use to engage the cohort based on some of its defining characteristics. Here are three of the most impactful:

• Gen Z’s patience runs thin: Gen Z wants seamless, fast banking services like instant payments, rapid account openings, and quick loan decisions. Onboarding must be frictionless, utilizing tools like biometrics and autofill to maintain their short attention span. This is why Truist’s new digital onboarding strategy should play well with Gen Zers.
• They learn visually: Gen Z prefers engaging, visual content (e.g., TikTok-style explainers, gamified education). To cater to this, banks can build an educational social media presence and partner with finflulencers when appropriate.