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In China, social media is becoming a social marketplace

Article by Sara Lebow  |  Jun 10, 2021
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In China, social media is becoming a social marketplace
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Digital Shoppers & Buyers
Social Commerce
China

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

About 44% of internet users in China used social networks like WeChat and Douyin (the sister app of TikTok) to purchase goods or services in 2020. That figure will surpass 50% by the end of 2024, as consumers and social media platforms alike reimagine online shopping.

Social Buyers in China, 2019-2024 (millions, % change, and % of internet users)
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