The news: Jeep drivers reported intrusive pop-up ads appearing on their vehicle screens, sparking concerns about the future of in-car advertising. Jeep-owner Stellantis blamed a software glitch but admitted that similar marketing messages are part of its connected car strategy, per Fortune.

In 2021, Stellantis announced a plan to collect $20.8 billion a year from connected cars and in-vehicle experiences, confirming that in-car advertising was one of these methods.

Judging from customer feedback, in-vehicle pop-up ads might be a tough sell.

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Connected car ads hit a roadblock as Jeep’s in-car pop-ups spark safety and privacy pushback

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