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Learn More →Time Spent With Connected Devices 2023
Mobile and CTV Become Even More Dominant
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Table of Contents
Report Snapshot
Mobile still generates the majority of digital time.
Consumers turn to different devices for different activities.
Advertisers struggle to align ad dollars with the scale of CTV.
How should advertisers and brands adjust to changing device patterns?
Sources
Media Gallery
About This Report
In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.
Table of Contents
Report Snapshot
Mobile still generates the majority of digital time.
Consumers turn to different devices for different activities.
Advertisers struggle to align ad dollars with the scale of CTV.
How should advertisers and brands adjust to changing device patterns?
Sources
Media Gallery
Report Snapshot
Adults will spend more than 7.5 hours on connected devices per day in the US this year, up an hour from 2020. Over half of that digital time spent will be on mobile devices, while another quarter will be on rapidly growing connected TVs (CTVs).
Key Question: Where are US consumers spending their online time, and what does that mean for advertisers?
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KEY STAT: Mobile and CTV will capture more than three-quarters of US digital time spent in 2023.
authors
Yoram Wurmser
Contributors
- Ross Benes
- Senior Analyst
- Chris Keating
- Director, Research
- Jessica Lis
- Analyst, Technology
- Oscar Orozco
- Director, Forecasting
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