As more consumers shop online and spend significant amounts of time with social media, social commerce is becoming an increasingly vital channel for marketers and advertisers. Our survey of social network shoppers unearthed key insights into how they approach ecommerce differently on each platform.

Key Question: Which social platforms are shoppers making purchases on?

Key Stat: Four different platforms were used to make a purchase by at least one-quarter of our survey respondents in the preceding 12 months.