US consumers are losing faith in most components of the healthcare system, including federal health agencies and their leaders, drugmakers, insurers, and hospitals. As healthcare becomes increasingly politicized and polarized, brands and marketers must develop strategies to rebuild trust and guide patients to reliable information during a time of great uncertainty.

Key Question: Why is consumer trust in US healthcare eroding, and how can brands and marketers restore credibility?

Key Stat: Fewer than one-third of consumers trust the government’s top healthcare leaders and decision-makers as reliable sources of health information.