Key stat: 20% of US adults say they’ve traveled or will travel less than planned due to the economy, according to a May survey by The Points Guy and The Harris Poll.

Beyond the chart:

• The average summer trip budget among US adults has decreased 25.4% since 2024, per a Europ Assistance survey.
• Early booking discounts are the most appealing promotions for adults worldwide across vacation rentals (47%), hotels (45%), and transportation and activities (41%), according to a March Expedia Group survey.

Use this chart:

Travel is now a more considered purchase. Marketers and retailers can use this chart to focus on value and flexibility to win over hesitant consumers.

Related EMARKETER reports:

• Infopack: Travel 2025 (EMARKETER subscription required)
• US Travel Industry Ad Spending 2024 (EMARKETER subscription required)

Methodology: Data is from the May 2025 The Points Guy report titled "Are Americans Still Traveling Despite Economic Turbulence?" conducted by The Harris Poll. 2,077 US adults ages 18+ were surveyed online during May 15-19, 2025. Sample data is accurate to within +/-2.5 percentage points with a 95% confidence level.