Key stat: 74% of US adults support federal rules that would prevent the collection of personal data on children, making it the top-ranked proposed regulation for children's social media use, according to a December report from CivicScience.

Beyond the chart:

• Meta has run more than 3,500 unskippable TV commercials across CNN, Fox, and ABC since November promoting its teen safety features, including one ad that cost nearly $700,000 and generated 6.5 million impressions, according to AdImpact data cited by Bloomberg.
• Spain announced an under-16 social media ban, France's National Assembly approved a similar bill, and the UK's House of Lords backed its own version, according to CNBC.

Use this chart: Drop this in your next platform strategy or compliance deck to show that consumer demand for children's social media regulation is broad and deep. Use the 74% data privacy figure to anchor conversations about compliance readiness. Show this to teams evaluating age-gating or parental consent requirements.

Related EMARKETER reports:

• Gen Alpha Digital Habits 2026 (EMARKETER subscription required)
• Social Trends to Watch in 2026 (EMARKETER subscription required)

Methodology: Data is from a December 2025 CivicScience survey as cited in company blog. 1,748 responses from US adults ages 18+ were obtained from online surveys conducted during December 15-18, 2025. Data is weighted according to the US census.

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.