Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+EM Advisory
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Marketers know what personalization looks like, they just can't produce enough of it

Article |
 Apr 23, 2026

Record Mother’s Day spending shows consumers still willing to splurge

Article |
 Apr 23, 2026

Income is the sharpest dividing line in financial recovery

Article |
 Apr 22, 2026

Amazon positions itself as frontline defender against counterfeits

Article |
 Apr 22, 2026

Home Depot deepens retail media push with Reddit and Pinterest partnerships and new tools

Article |
 Apr 22, 2026

HubSpot trades ‘Inbound’ for ‘Unbound’ indicating the shift to AI-driven CRM funnels

Article |
 Apr 22, 2026

Why health and beauty brands should prioritize high-intent anti-aging consumers

Article |
 Apr 22, 2026

Uncovering Facebook's hidden influencer marketing potential

Article |
 Apr 22, 2026

YouTube and SiriusXM’s audio ad partnership hints at a grander audio strategy

Article |
 Apr 22, 2026

New Amazon program looks to convert GLP-1 demand into One Medical sign-ups

Article |
 Apr 22, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

The Creator Economy

How Creators Have Become Central to Digital Media, and How Brands Can Keep Up

Report by Max Willens  |  Apr 20, 2026
Share
About This Report
The creator economy is now a core part of the digital marketing landscape. In this video, Principal Analyst Max Willens explains why creators are essential to marketers’ strategies, and how brands can set themselves up for success.
Topics
Influencer Marketing
Social Media Marketing
Brand Marketing
United States

The creator economy is now a core part of the digital marketing landscape. In this video, Principal Analyst Max Willens explains why creators are essential to marketers’ strategies, and how brands can set themselves up for success.

This video will:

  • Show why creators have become essential to digital marketing
  • Highlight the key challenges marketers face when scaling creator strategies
  • Outline practical approaches for building and executing successful creator plans

authors

Max Willens

Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.