Key stat: Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%), according to a July survey from Passport and Drive Research.

Beyond the chart:

• Nonstore sales, including ecommerce and mail orders, are expected to slow to 7% growth, after two years of 9% to 10%, according to a Bain forecast.
• D2C’s share of total US ecommerce sales is expected to be 19.2%, according to a May 2025 EMARKETER forecast.

Use this chart: Retail marketers can use this chart to gain a better understanding of the complexities in D2C ecommerce. Tariffs and duties are beyond the control of sellers, but marketers can highlight emerging technological solutions.

Related EMARKETER reports:

• US Holiday Ecommerce Sales​ Benchmarks: Q2 2025​ (EMARKETER subscription required)
• D2C Ecommerce 2025 (EMARKETER subscription required)

Methodology: Data is from the September 2025 Passport report titled "From Planning to Profit: A Data-Backed Ecommerce Guide to Peak Season Readiness" conducted by Drive Research. 200 ecommerce professionals from D2C brands in Canada, the UK, and the US were surveyed online during July 7-24, 2025. Using a probabilistic sample, the survey yields an estimated margin of error of +/-7 percentage points at the 95% confidence level.