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Data Drop: 5 Charts on LGBTQ+ Consumers in 2025
The Who, What, Why, When, and Where of LGBTQ+ Consumers
The share of LGBTQ+ consumers in the US continues to grow each year, rising from 7.6% in 2023 to 9.3% in 2024, according to Gallup. This group wants brands to take a stand on social issues and places high importance on inclusion. Here's a guide to the who, what, why, when, and where of LGBTQ+ consumers in 2025.
The Who
The proportion of US adults who identify as LGBTQ+ increased to 9.3% in 2024 from 4.1% in 2016, according to Gallup. That number continues a steady rise from 3.5% in 2012, when Gallup began tracking the metric.
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authors
Courtney Varela
Contributors
- Madan Kumar
- Copy Editor
- Na Li
- Director, Primary Research
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
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