Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
Data Drop: 5 Charts You Need in 2025
From Gen Alpha to Social and Mobile Commerce
Looking ahead to 2025, the convergence of generational shifts, technological advancements, and evolving consumer habits is reshaping the media and commerce landscape.
A majority of Gen Zers are now in their 20s
Over half of Gen Zers (58%) will be in their 20s in 2025, according to the US Census Bureau. The oldest are now 27, and about 72% of Gen Zers ages 20 to 24 were in the workforce as of November, per the US Bureau of Labor Statistics. Meanwhile, Gen Alpha, which we define as those born between 2013 and 2024, will comprise 14% of the population in 2025.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
authors
Jennifer Pearson
Contributors
- Rahul Chadha
- Director, Report Editing
- Kyndall Krist
- Senior Copy Editor
- Penelope Lin
- Director, Data Visualization
- Amy Rotondo
- Director, US Research
- Emman Velasco
- Chart Editor
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com