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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
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Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
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Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Mar 6, 2026
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Learn More →Data Drop: 5 Charts You Need in 2026
A Milestone for Millennials, YouTube Time Spent, and AI’s Impact on Search and Shopping
About This Report
Major shifts from aging cohorts to rising media time and uneven AI adoption set the stage for another unpredictable year. Here are five charts to help your business understand these changes and kick-start the new year.
Looking ahead to 2026, new technologies and consumer habits are disrupting the media and shopping landscape.
The youngest millennials turn 30
In 2026, the youngest millennials—whose birth years span 1981 to 1996—will turn 30 years old. Now firmly in adulthood, millennials rival Gen Z in share of the population, according to the US Census Bureau. Meanwhile, Gen Alpha—born between 2013 and 2024—will enter their teens in 2026, with the oldest turning 13 years old.
authors
Jennifer Pearson
Contributors
- Penelope Lin
- Director, Data Visualization
- Amy Rotondo
- Director, US Research
- Naomi Rebuelta
- Copy Editor
- Emman Velasco
- Chart Editor
- Julia Woolever
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