Key stat: Since Q3 2023, Google has seen double-digit worldwide digital ad revenues growth—more than doubling that of Microsoft’s, according to the companies’ earnings.

Beyond the chart:

• Google’s US ad revenues will reach $77.49 billion this year, accounting for 25.6% of total digital ad spend, per our March 2024 forecast.
• The company’s continued dominance in search is fueling its growth, but the US ruling against Google’s search monopoly could let competitors steal market share.

Use this chart: Marketers can emphasize Google’s position as a digital ad giant and the overall health of the digital ad industry, and make a case for increasing investment in two leading search platforms.

Related EMARKETER reports:

• Earnings Report: How Is Digital Advertising Spending Performing Halfway Through 2024? (Subscription required)
• Chrome’s New Path for Privacy (Subscription required)