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Digital Ad Spending Forecast and Trends H2 2025
Outlays Stay Strong Despite Mixed Economic Signals
Back in April, EMARKETER forecast that, in 2025, digital ad spending would grow in the single digits YoY for the first time in over a decade. Instead, a strong H2 is keeping the double-digit annual growth streak alive. This report looks at several factors keeping digital ad spending strong this year despite short-term economic challenges and longer-term obstacles associated with AI search.
Key Question: Why is digital advertising continuing to grow so quickly?
Key Stat: Digital ad revenues are expected to increase by double digits for the 16th year in a row in 2025.
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authors
Yoram Wurmser
Contributors
- Ross Benes
- Senior Analyst
- Rahul Chadha
- Director, Report Editing
- Penelope Lin
- Director, Data Visualization
- Emman Velasco
- Chart Editor
- Max Willens
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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