Q1 2025 earnings revealed a generally positive digital ad landscape despite swirling tariff uncertainty. A deepening trade war threatened to disrupt the industry, leading companies to offer tepid or uncertain Q2 guidance. Beyond tariffs, uncertainty persists as the sector’s largest players face regulatory scrutiny that could alter the digital advertising landscape.

Key Question: How are tariffs already impacting digital advertising, and which sectors will marketers prioritize as budgets tighten?

Key Stat: Digital ad spend growth declined across all four major categories in Q1 2025 even before tariff uncertainty set in.

This report can help you:

• Inform ad spending strategies (agencies)
• Allocate budgets based on macroeconomic trends (brands and agencies)
• Stay informed about ad trends amid volatile market conditions (brands and agencies)