The news: A report from DoubleVerify unveiled insights on the state of the digital ad landscape as audiences and brands go digital-first.
Among the key findings:
- Digital is proving valuable for North American marketers. More than three-quarters (77%) say short-form vertical videos (think Reels) perform better than marketers’ campaign baselines, while 75% say the same for social media feeds, 69% for connected TV (CTV), 67% for commerce media networks, and 58% for audio and podcasts.
- Online accounts for a massive portion of viewers’ attention. US users consume an average of 3.9 hours of online content daily, while Canadian users consume around 3.7 hours.