The news: US digital video ad spend will increase 14% YoY in 2025, reaching $72.4 billion compared with $63.8 billion spent in 2024, per the IAB 2025 Digital Video Ad Spend & Strategy Report. Digital video encompasses connected TV (CTV), online video, and social video.

Other key findings:

Digital video advertising is projected to capture nearly three-fifths (58%) of all TV and video ad budgets in 2025, twice what it was in 2020. In 2024, digital video viewership surpassed linear television.
CTV advertising will grow 13% in 2025, reaching $26.6 billion and becoming 43% larger than the online video segment ($18.6 billion).

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Shoppers hate paying for return shipping more than any other part of the process

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Meta faces critical questions as AI spending and regulatory scrutiny intensify

J&J launches direct-to-consumer prescription drug site with lower cash prices

The health and fitness industry’s future is subscription-first, not hardware-led

Scam exposure on social platforms threatens brands

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

How payment providers should react to OpenAI’s Instant Checkout walkback

Capital One joins finance industry layoff trend, sheds 1,100 Discover workers

About

Digital video ad spend thrives despite advertising headwinds

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries