Streaming services are pushing viewers to pick ad-supported tiers. Amazon’s plan for Prime Video will shake up the streaming ad market. And the Hollywood strikes have finally come to an end.

Key Question: How is Q4 playing out for digital video, and what share of streaming viewers will be on advertising plans in 2024?

Key Stat: More than two-thirds of Peacock, Paramount+, and Hulu viewers will subscribe to ad tiers next year, while under one-tenth of Netflix viewers will do the same.