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Learn More →Digital Video Forecast and Trends Q4 2024
Streaming CPMs Fall Due to Increased Inventory Supply
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Table of Contents
Executive Summary
Streaming ad prices are dropping
Linear TV ad prices have also fallen
Sources
Media Gallery
About This Report
Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.
Table of Contents
Executive Summary
Streaming ad prices are dropping
Linear TV ad prices have also fallen
Sources
Media Gallery
The number of streaming services selling advertising has increased, as has the amount of time people spend streaming video. These trends have boosted the supply of inventory, which has contributed to lower ad prices.
Key Question: How are streaming ad prices changing?
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Key Stat: By Q2 2025, Netflix and Max will be the only streaming services to have average CPMs higher than $30.
authors
Ross Benes
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Chuck Rawlings
- Senior Researcher
- Emman Velasco
- Chart Editor
- Max Willens
- Yoram Wurmser
- Principal Analyst
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