Connected TV (CTV) ad supply is surging, placing downward pressure on CPMs and narrowing the spread between premium and lower-cost inventory. Advertisers must navigate cheaper reach alongside rising ad clutter to keep performance steady.

Key Question: How are CTV CPMs changing?

Key Stat: Streaming-service CPMs will average around $26 to $27 over the next few quarters, per our estimates.

Clients can find the full version of this chart later in the report.