The digitization of physical stores over the coming years will fundamentally reshape how consumers discover, engage with, and—ultimately—purchase products. Retailers must understand which store digitization efforts will most significantly affect their long-term growth and profitability, and how to begin making smart investments that take advantage of these opportunities.

Key Question: Which in-store technologies will have the most significant impact on consumer shopping behavior and retailer economics?

KEY STAT: Retail media is the most widely adopted technology (54%) by resilient retailers—those most adaptable to change during times of uncertainty—per a December 2022 Futurum Research survey.