The trend: Some of the biggest US pharmacy chains closed stores in 2025, which has accelerated the shift of prescription sales to online channels.
Brick-and-mortar pharmacy struggles: As consumers buy fewer everyday items at drugstore chains, big pharmacy retailers need fewer stores.
Shoppers are shifting to online merchants like Amazon, which often offer better deals on household staples, per a November 2025 Profitero report. For product categories like vitamins and supplements, CVS and Walgreens were 63% and 66% more expensive than Amazon, respectively. Amazon also ranks as the lowest-cost retailer for household supplies. Notably, CVS and Walgreens have each cited declining front-of-store sales at different points throughout the past year.
Due to rising theft, drugstores are locking up more products, severely disrupting the in-person shopping experience.
The opportunity for digital pharmacy services: The decline in traditional, in-person pharmacy access is creating a massive opportunity for digital pharmacy services. In response, online-only pharmacies and established incumbents are rapidly enhancing their digital offerings.
Key stats: Nearly one-third (31.4%) of US adults will purchase a prescription drug at an online pharmacy this year, per EMARKETER’s estimates.
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