The news: Eli Lilly quietly cancelled a clinical trial for an experimental drug to slow muscle loss in obesity patients taking its GLP-1 Zepbound.
How we got here: Lilly was investigating a combination of the experimental drug bimagrumab with Zepbound in a midstage trial. The study (expected to last 13 months) was halted after less than a month, although Lilly did not give a specific reason why, per Bloomberg.
Why it matters: Healthcare experts, physicians and patients are concerned about the decrease in muscle mass as a side effect of GLP-1 weight loss drugs.
Our take: Lilly’s kiboshed trial is a reminder that weight loss drugmakers need to look beyond drug solutions to support current patients’ efforts to maintain muscle mass. Proactively packaging more tried-and-true methods like fitness coaching with strength training downloadable apps for GLP-1 users may be more successful. Drugmakers could also partner with physicians and employers to support their GLP-1 behavioral programs with compliance-safe resources around lifestyle needs like fitness and nutrition.
This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.
You've read 0 of 2 free articles this month.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
1-800-405-0844sales@emarketer.com